I'm often asked "what's the quickest way to make an info product?"
One of the ways is to do a teleclass. Not only can you make money by charging people to be on the call, but you can record it and quickly add to your inventory of products. These days there are more options than ever for getting this done, from bridge lines and online services that will do it for you, to getting the equipment and doing it yourself to using a computer with recording software and a "VoIP" service over the Internet. Each approach has its advantages and disadvantages; the services are great for non-technical people, but the "do-it-yourself" approach gives you a much greater measure of control over levels and call quality, without the uncertainty of relying on another party that may or may not get it right.
Teleclasses require a certain amount of preparation - not to mention promotion to get others on the line - but if you're going into this with the intention of creating product, it doesn't much matter whether your promotion efforts are successful because at the end of it, you've got a new product which you can sell from then on.
Basically, you've got a few options as far as the content goes: either it's you talking by yourself, you interviewing someone, or someone interviewing you. Perhaps the easiest option is to find an expert on your chosen topic, get them to agree to be interviewed & recorded and give them a copy of the recording when you're done. Then all you have to do is come up with 10-20 open-ended questions, get them on the phone, start the recording and an hour later, you've got a new product.
Decide if you're going to offer your recording as an MP3 download, an audio CD, or both. Whether you choose a digital or physical format, it's important that you have some artwork designed since having a good visual is going to be a big influence on whether or not your product will sell.
If it's an MP3 download, you can have it selling on the web almost immediately. If it's an audio CD, you'll need to have the artwork prepared for the CD box and CD surface in order to get some copies duplicated.
Conceptually, this is very simple: do a teleclass, record it and sell it as a product - but there are plenty of details to pay attention to so that the process goes smoothly.
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