One of the most scary things about creating a product to sell online is that you worry, "will anyone buy what I'm selling?" And it is a very valid worry, especially if it is your first product. You want to make to make money from it, but if it doesn't sell, well you could actually lose money!
An easy way to test the waters in your niche or target market is to create a free product. This can be a short eBook or PDF report that you give away on your website or Facebook or Twitter pages.
Here are a few tips for making the most of out giving away a free eBook or report so that it will benefit both you and your customers. Use your freebie to:
Build your list
A popular marketing method is to use freebies for list building. This means that you won't simply provide a link to download your free report or ebook. Instead you exchange the product for your customer's email address so that you can contact them again in the future using an opt-in form.
Demonstrate your expertise
In your free report, you want to provide your customers with some insight on your expertise in your niche. You can do this by discussing some of the top issues facing your target audience or providing a list of high-level tips they can apply immediately. Refer back to previous articles or blog posts you have written within any free report you share with your customers so that they can see you have experience writing and discussing your topic.
Show the quality of your information
Even if you give away a free report, don't skimp on the quality. Use every opportunity to make a good impression and introduce your potential customers to the quality they can expect from you. Then strive to maintain that quality in all communications with them. This means more than adding nice graphics and a few visual touches in your product. This means making the content you offer top-notch in quality as well.
Get feedback from your customers
Who are the best people to tell you what information your customers want? You guessed it! Your customers. Solicit feedback and comments from customers on the last page of your report. You can ask simple questions such as, "What other information do you want to receive on this topic?" or "Did you enjoy this information? Please feel free to write me and give your feedback."
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