Are you currently offering phone and live coaching programs? Do you offer seminars and live training sessions? If yes, do you want to make more money from these? Then, get your programs recorded and create more info products like ebooks, reports, and CD/DVD series that you can offer to your first-time buyers.
People who are offering high-end info products like coaching programs and seminars usually run out of time to create low-end and middle-end products. Needless to say, high-end programs take so much time and energy. However, you need to ensure that you have fresh, inexpensive products for your first time buyers as these people wouldn't buy something ultra expensive on their first purchase.
So, I recommend that you create ebooks, reports, and newsletters just so you can get them started on your product funnel. If you can't find time to write new ebooks, here's what I suggest:
Invest on getting high quality but not necessarily ultra expensive recording tools that you can use to record your coaching programs, seminars, and training sessions. Then, get freelancers who can transcribe them. You can hire reputable transcribers on freelancing sites. These people usually charge $5-$8/hour so you can expect not to burn your pockets by going this route.
Next step is to hire editor to check the transcription. It's important that this is different person from the transcriber. Just like your transcriber, professional freelance editors will also charge $10 or less per hour. Hire somebody who's got the needed skills and expertise.
After that, hire a professional ghostwriter who'll help you organize your ebooks, newsletters, or reports. This person will make sure that the content will flow smoothly and that it is easy to understand. It's important that you hire English speaker so you can be assured of the quality.
Before you sell your low-end products, check them out first. Remember, these will represent your business. People who buy them will expect the same quality for your middle-end and high-end product. If they're not impressed with their first purchase, there's no way that you can get them to come back for more.
Aside from ebooks, newsletters, and reports, you can also create CD and DVD series from your recordings. All you need to do is hire reputable audio and video editor to do the legwork for you. Again, take time to check the quality before you offer these products to your potential clients.
You see, making more products from your recordings is relatively easy and fast. The secret here is finding the right group of people who can help you out. If you intend to do this for a very long time, I would suggest that you take time in finding your regular transcribers, proofreaders, and editors. Pay them based on the skill level and ensure that you make them feel that they're part of your team. You see, finding people that you can truly trust these days is extremely difficult. So, once you find the right partners, hold on them like gold. They can definitely be the ticket to your online success.
How to Create an InfoProduct By Recording 12 Interviews With Experts
There are different ways to come up with content for your infoproducts (ebooks, reports, newsletters, CD/DVD series, etc.). You can do it the old fashion way and conduct thorough research. You can also use the content of the articles that you've published online or make use of the information you have previously given out on your coaching programs and training sessions.
However, if you want an easier way and if you'd like to try another approach, I would recommend that you interview industry leaders. I'm pretty sure that you can get exciting and useful information from doing this.
Here's a step-by-step guide on how you can easily create info products by recording 12 interviews with experts:
1. First step is to identify those people who are considered authorities in your niche. Get their names and their contact information. Then, locate their website and send them an email to tell them your intention to interview them for your info product. Keep in mind that there's no 100% assurance that they'll all agree so try to contact more than 12 experts just to be sure.
2. Create a list of questions. Just like you, the experts that you would like to interview consider time as gold. In order to ensure that you will not waste their time, prepare for the interview. Create a list of questions that will allow you to squeeze out the kind of information that you need for your info products. Ensure that they're not redundant and that they're written carefully.
3. Set the time and decide if you're going to this over the phone or in person. It's crucial that you consider the preference of your interviewee.
4. Record the interview. It's not enough that you take down notes when doing the interviews. To ensure that you will not miss out any important information, get the whole thing recorded with the permission of your interviewee. Ensure that you invest on high quality recording tools. Use microphone if you feel that there's a need for it.
5. Keep it short. You don't want to take so much of their time. So, find ways on how you can make the interview as short as possible. I suggest that you focus on one topic per expert so you'll get as much information as possible.
6. Transcribe the recording. Get quality transcription software to make the whole thing easier for you. Then, simply put everything you've talked about into writing. If you think that this is something that you can no longer add to your plate, go ahead and hire a transcriber from reputable freelancing sites. You can then use the content for your ebooks, newsletters, and reports. You can also use the audio files for your CD/DVD series.
You see, creating infoproducts is a lot easier if you go this route. The key here is finding several experts who are willing to be interviewed and freelancers who can help you out in transcribing and editing your audio recordings. It's that easy!
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