Most people do not like the idea of working for someone else but that is what the majority of us do. You work hard and all you get is another day older and deeper in debt. Job security is at an all time low, and you could have no job at all tomorrow. People are looking at different ways to make money.
Many people think of starting a business as an alternative to working hard for an employer, but in all honesty, starting a conventional business in this current economic climate is a big risk to your investment. Even those who are looking at a franchise business are wary - anyway what is a franchise? To me it appears that you are basically buying another 9-5 job!
So is there any way that I can make money in these difficult times?
Information publishing is a good business choice for many people because it offers a relatively easy way to make good money by working smart, NOT hard.
The start-up costs are minimal. Write an e-book or guide and convert it into pdf format. Then you need to sell your product. For the beginner, writing sales copy can be daunting but you will get better with practice. If you have a good topic you may well be able to produce an audio CD or even a video/DVD, so you could potentially derive several products from one project.
I would suggest that novices list products on Amazon and/or EBay to start with as they have good user-friendly tools. You will also get a feel for whether there is a market for you product. If you find there isn't, you have only lost your listing fees which are minimal.
If people are buying your product, you may want to think about hosting your own website. Once again, hosting costs and registering a domain name are not expensive.
So, as you can see, information publishing is a legitimate business with very little start-up costs and minimal risk. If you take it slow and steady, it can really work for you. It does take time but it will definitely be worth it in the end.
If you have decided to try information publishing the next (and probably most daunting) hurdle is to find and produce an information product. Most people believe that it is difficult to create an information product. But it isn't if you follow a few simple rules:
Research: The first thing you need to do is find as much information as possible on your chosen subject. There are a myriad of resources, such as books, websites, articles, videos and other information products. If possible try to pick a subject you are passionate about as this will come across in your writing. Don't just think "how can I make money from this?" Focus on your subject and it will be reflected in your product.
Write: The next thing you want to do is get the information that is in your head onto paper as soon as possible. Don't worry how good or bad it is - just get it onto paper in your own words. During this process try not to do anything to distract yourself; don't look at your notes, don't try to edit your work. Perfection is your enemy here - don't worry about spelling, punctuation or layout at this time. If there is something that you don't know then just make a note to look it up. You can do all this later when you are editing.
Edit: Now that you have written you first draft, now is the time to go back and edit your work. You want to go through your product and start correcting spelling mistakes and grammar errors and looking up what you did not know. Take your time, this is very important.
Layout: Now that you have edited and corrected your product, you can start thinking about laying out your information product in the way that you want, adding graphics and putting the page together the way that you want your customers to see it.
Produce: Now you can produce your product. If you plan on creating a printed manual then you will need to print it. This could be done by yourself with a good quality laser printer to keep costs down but always use at least 100gsm paper. If you're creating an e-book it would be best to convert it into a PDF format. If you are creating an Audio CD you will need to record the content and produce the CD etc.
Remember that researching, writing and editing are very different processes and if you try to do them all at once you will hinder your progress.
Will this business make you a millionaire? Whilst it is true that a few people have made millions in the information publishing business, I don't think that everybody can become a millionaire so be realistic in your objectives - this doesn't mean that you have to aim low. If the question was: can this business secure your financial independence then the answer is a resounding yes! Just remember that in any business you will need to develop a thick skin and NEVER give up. This is the real difference between the successful entrepreneur and the rest. If a product fails to produce interest or sales, they just let it go and start a new one. This can be very difficult for the novice as they have probably invested a lot of time in their product and find it a personal slight if nobody is interested. But try to let it go and start a new product - this could be the one which will change your life.
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