Many people want an information marketing business because of the great profit margins and the lack of 'copycats', but building an information marketing business is no easy task. That's why it's important you understand the process first of how to build the business before you actually start building the business.
The first thing you want to do is outline your core material. Everything you do and everything you create will be based upon this outline. You can use something called a 10x10 matrix, where you write down your 10 main topics, then you write down 10 subtopics for each main topic. That should give you 100 topics overall, but it will also give you a great start to your outline.
You want to outline your coaching program, you want to outline your home study course, you want to outline your ebook, your low end products, everything. When you complete the 10x10 matrix, all of your products will be derived from there. Maybe your free or low cost eBook is just about the 10 topics, but not any of the subtopics. Maybe your home study course is the entire outline, but it doesn't come with weekly calls or unlimited email access to you. Maybe your low to middle priced products are a combination of topics and subtopics. You can do virtually whatever you want.
The next part of the process in building your information marketing business is to plan your work schedule for working the business. I recommend creating a 4-hour work period 5 days a week. That'll give you 20 work periods in a month, which is 80 total hours of production. In a months time, you should be able to create 40 hours of new products, have 30 hours of writing time and driving traffic time, and 10 hours of content submission.
You obviously will repurpose a lot of the content you create into many formats, but look at what your business will look like in 1 year if you spend only 80 hours per month on your business. You should have a minimum of 12 ebooks, 12 home study courses, 3 to 4 coaching programs, 12 products, and 1000 emails in your auto-responder. This is what's possible by outlining your business first. This is what's possible by only spending 4 hours per day on your business.
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