Information Product: How to Create Your First Product

Want to create and sell an information product? It's a great way to make money online. Others are doing it, and you can do it too.

Here's how.

1. Decide on Your Area of Expertise

Everyone's an expert on something. Make the most of your life experience. Someone once said that if you've survived your childhood, you have enough material to write about for the rest of your life.

If you imagine that you have NO area of expertise, decide what you want to learn. Learn it, and share the fruits of your knowledge.

Several years ago I made the switch from Windows computers to Macs. At the time, I couldn't find even one information product for switchers. It was hugely frustrating -- and it was an opportunity, too.

Unfortunately I was busy creating other material at that time, but I knew that if I had a need for switcher information, so did others. I could easily have created a guide in a week or two which would still be selling today.

You can develop information products from many of your current enthusiasms. A friend, who's a keen amateur photographer, is developing a photographer's guide to enhancing images taken with smartphone cameras.

2. Create a Blog to Build Your Readership Platform

Once you've decided on an area of expertise, create a blog to build your readership platform.

Write one or two posts a week, and promote your blog to your online friends. Let your blog's readers know that you're creating an info product, and ask them to post comments, with questions, on your blog.

Your readers can help you to create something which they're eager to buy.

3. Fill a Need: Give Your Buyers What They Want

Visit forums related to your area. What concerns do forum members have? The same questions come up over and over again in any forum related to special interests.

Answer those questions in your product: you'll be filling a need, and you'll have buyers.

4. Create Your Product Quickly: Give Updates Free

Here's the big danger in information product creation: procrastination. You'll hesitate and dither for any number of reasons. Self-doubt is usually behind it.

The solution is to create your product as quickly as you can. Your product doesn't need to be perfect before you sell it; you just need to give your buyers value for money.

Since it's easy to update an info product, you can post updates if you see that your buyers need more information on a topic. Give buyers updates for free, and make it clear on your sales page that you appreciate feedback, both good and not so good.

Get started creating your first information product today. You'll find that it's fun, and very exciting too.

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How to Create an InfoProduct From Recordings

Are you currently offering phone and live coaching programs? Do you offer seminars and live training sessions? If yes, do you want to make more money from these? Then, get your programs recorded and create more info products like ebooks, reports, and CD/DVD series that you can offer to your first-time buyers.

People who are offering high-end info products like coaching programs and seminars usually run out of time to create low-end and middle-end products. Needless to say, high-end programs take so much time and energy. However, you need to ensure that you have fresh, inexpensive products for your first time buyers as these people wouldn't buy something ultra expensive on their first purchase.

So, I recommend that you create ebooks, reports, and newsletters just so you can get them started on your product funnel. If you can't find time to write new ebooks, here's what I suggest:

Invest on getting high quality but not necessarily ultra expensive recording tools that you can use to record your coaching programs, seminars, and training sessions. Then, get freelancers who can transcribe them. You can hire reputable transcribers on freelancing sites. These people usually charge $5-$8/hour so you can expect not to burn your pockets by going this route.

Next step is to hire editor to check the transcription. It's important that this is different person from the transcriber. Just like your transcriber, professional freelance editors will also charge $10 or less per hour. Hire somebody who's got the needed skills and expertise.

After that, hire a professional ghostwriter who'll help you organize your ebooks, newsletters, or reports. This person will make sure that the content will flow smoothly and that it is easy to understand. It's important that you hire English speaker so you can be assured of the quality.

Before you sell your low-end products, check them out first. Remember, these will represent your business. People who buy them will expect the same quality for your middle-end and high-end product. If they're not impressed with their first purchase, there's no way that you can get them to come back for more.

Aside from ebooks, newsletters, and reports, you can also create CD and DVD series from your recordings. All you need to do is hire reputable audio and video editor to do the legwork for you. Again, take time to check the quality before you offer these products to your potential clients.

You see, making more products from your recordings is relatively easy and fast. The secret here is finding the right group of people who can help you out. If you intend to do this for a very long time, I would suggest that you take time in finding your regular transcribers, proofreaders, and editors. Pay them based on the skill level and ensure that you make them feel that they're part of your team. You see, finding people that you can truly trust these days is extremely difficult. So, once you find the right partners, hold on them like gold. They can definitely be the ticket to your online success.

How to Create an InfoProduct By Recording 12 Interviews With Experts

There are different ways to come up with content for your infoproducts (ebooks, reports, newsletters, CD/DVD series, etc.). You can do it the old fashion way and conduct thorough research. You can also use the content of the articles that you've published online or make use of the information you have previously given out on your coaching programs and training sessions.

However, if you want an easier way and if you'd like to try another approach, I would recommend that you interview industry leaders. I'm pretty sure that you can get exciting and useful information from doing this.

Here's a step-by-step guide on how you can easily create info products by recording 12 interviews with experts:

1. First step is to identify those people who are considered authorities in your niche. Get their names and their contact information. Then, locate their website and send them an email to tell them your intention to interview them for your info product. Keep in mind that there's no 100% assurance that they'll all agree so try to contact more than 12 experts just to be sure.

2. Create a list of questions. Just like you, the experts that you would like to interview consider time as gold. In order to ensure that you will not waste their time, prepare for the interview. Create a list of questions that will allow you to squeeze out the kind of information that you need for your info products. Ensure that they're not redundant and that they're written carefully.

3. Set the time and decide if you're going to this over the phone or in person. It's crucial that you consider the preference of your interviewee.

4. Record the interview. It's not enough that you take down notes when doing the interviews. To ensure that you will not miss out any important information, get the whole thing recorded with the permission of your interviewee. Ensure that you invest on high quality recording tools. Use microphone if you feel that there's a need for it.

5. Keep it short. You don't want to take so much of their time. So, find ways on how you can make the interview as short as possible. I suggest that you focus on one topic per expert so you'll get as much information as possible.

6. Transcribe the recording. Get quality transcription software to make the whole thing easier for you. Then, simply put everything you've talked about into writing. If you think that this is something that you can no longer add to your plate, go ahead and hire a transcriber from reputable freelancing sites. You can then use the content for your ebooks, newsletters, and reports. You can also use the audio files for your CD/DVD series.

You see, creating infoproducts is a lot easier if you go this route. The key here is finding several experts who are willing to be interviewed and freelancers who can help you out in transcribing and editing your audio recordings. It's that easy!

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Sample Sales Funnel Product Sequence

This article will give you an example of how to structure your product funnel. A product funnel is like a kitchen funnel in two ways. First at one end you have a wide range of products and at the other end just one or two. The other way it is like a funnel is that you "pour" in a large number of potential customers who naturally get filtered and flow down through the different product levels so that finally it might only be a handful or even just one or two. I'll start from the wide end and take you through the typical types of product and price levels in my sample sales funnel product sequence.

1. Free but Valuable

Most online businesses start by offering something of perceived value to their visitors in return for providing their details and joining their email list. This should be your main aim as moving your potential customers through your sales funnel is much easier and smoother if you are able to market to them using emails. You want to offer something that gives them a taste of what you have to offer and leaves them wanting more. This is often an ebook.

2. Low-priced Product

The next step is to promote a low-priced product which could be a more extensive ebook, a mp3 or a video. Depending on your niche the price would be between $37 and $97 - products sold online are generally priced in dollars regardless of the country of origin as this is the global currency.

3. Mid-priced Product

The next level would involve a product in the $197 to $497 price range. This could be a home study course or a short coaching programme with limited access to you, the seller.

One little aside is that not everyone who ends up investing in your high-end products and programmes will go through all these intermediate steps so once a subscriber has bought from you don't be afraid to promote all of your higher-priced products but not all at the same time.

4. High-ticket Product

The price range for this bracket is from $1000 to $5000 and aimed at those who are really serious about learning and mastering your niche content. This could take the form of a coaching programme with regular access and support from you on a small group basis such as weekly Q & A calls. The aim would still be to deliver the training via digital products such as audio or video lessons that students work on at home but with the added bonus of being able to get a more personal level of support in some way.

5. The Sky's the Limit

At this stage there is no limit on the price you charge for your programmes and services. This could take the form of an exclusive mastermind group or even one-to-one support.

So there's my sample product funnel which starts with something as simple, yet powerful, as an ebook.

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Using Teleclasses To Quickly Expand Your Product Line

I'm often asked "what's the quickest way to make an info product?"

One of the ways is to do a teleclass. Not only can you make money by charging people to be on the call, but you can record it and quickly add to your inventory of products. These days there are more options than ever for getting this done, from bridge lines and online services that will do it for you, to getting the equipment and doing it yourself to using a computer with recording software and a "VoIP" service over the Internet. Each approach has its advantages and disadvantages; the services are great for non-technical people, but the "do-it-yourself" approach gives you a much greater measure of control over levels and call quality, without the uncertainty of relying on another party that may or may not get it right.

Teleclasses require a certain amount of preparation - not to mention promotion to get others on the line - but if you're going into this with the intention of creating product, it doesn't much matter whether your promotion efforts are successful because at the end of it, you've got a new product which you can sell from then on.

Basically, you've got a few options as far as the content goes: either it's you talking by yourself, you interviewing someone, or someone interviewing you. Perhaps the easiest option is to find an expert on your chosen topic, get them to agree to be interviewed & recorded and give them a copy of the recording when you're done. Then all you have to do is come up with 10-20 open-ended questions, get them on the phone, start the recording and an hour later, you've got a new product.

Decide if you're going to offer your recording as an MP3 download, an audio CD, or both. Whether you choose a digital or physical format, it's important that you have some artwork designed since having a good visual is going to be a big influence on whether or not your product will sell.

If it's an MP3 download, you can have it selling on the web almost immediately. If it's an audio CD, you'll need to have the artwork prepared for the CD box and CD surface in order to get some copies duplicated.

Conceptually, this is very simple: do a teleclass, record it and sell it as a product - but there are plenty of details to pay attention to so that the process goes smoothly.

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Using iPad Applications to Strengthen Relationships With the Customers

The busy schedule and hectic routine of the customers has been a major obstruction for companies to create a connection with them. Every business is looking out for a way to bridge the gap with their prospective customers. In order to make that possible, they are utilizing the power of iPad so that they can spread their message with the help of interactive and engaging applications.

Therefore, interactive and engaging iPad applications are developed to help iPad users to connect with the business. There are many iPad development companies that are coming up with new and interesting ideas to meet the competitive business scenario.

If you own an iPad, you can get applications for various categories like games, movies, business, finance, sports, social networking sites, traveling, navigation maps, books, education and much more. Irrespective of thousands of existing applications, it is impressive to note that the craze for new applications is still at its peak. The iPad users are looking for newer and better versions of existing applications to make their work simpler.

This is the foremost reason of rising demand of iPad development services across all the sectors. But, the best part is that there are various iPad companies that are providing quality iPad development solutions to meet clients' expectations. They have different plans which can be further customized to ensure quality solutions at the time of project deployment.

If you have any requirement related to designing and developing iPad applications, you can contact a reliable iPad company to fulfill your requirements within your estimated budget. You will need to explain your requirements in detail to the iPad developers so that they can come up with a solution to cater your varied solutions.

Many businesses have realized the potential of custom iPad development services to cater a wider target market. You can also make investment in beneficial services that can widen your market share with entertaining iPad solutions. Only you have to remember one thing while hiring an iPad development company is that the company must have good reputation in the industry. If they have a good past record, they will be able to come up with apt solutions for your business too.

So, don't hesitate in asking for achievements and reading testimonials of the chosen company. Once you are sure, you need to sign a Non-Disclosure Deal (NDA) deal with the client to ensure security of information, idea and your company details.

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How To Build Your Information Marketing Business - The Process

Many people want an information marketing business because of the great profit margins and the lack of 'copycats', but building an information marketing business is no easy task. That's why it's important you understand the process first of how to build the business before you actually start building the business.

The first thing you want to do is outline your core material. Everything you do and everything you create will be based upon this outline. You can use something called a 10x10 matrix, where you write down your 10 main topics, then you write down 10 subtopics for each main topic. That should give you 100 topics overall, but it will also give you a great start to your outline.

You want to outline your coaching program, you want to outline your home study course, you want to outline your ebook, your low end products, everything. When you complete the 10x10 matrix, all of your products will be derived from there. Maybe your free or low cost eBook is just about the 10 topics, but not any of the subtopics. Maybe your home study course is the entire outline, but it doesn't come with weekly calls or unlimited email access to you. Maybe your low to middle priced products are a combination of topics and subtopics. You can do virtually whatever you want.

The next part of the process in building your information marketing business is to plan your work schedule for working the business. I recommend creating a 4-hour work period 5 days a week. That'll give you 20 work periods in a month, which is 80 total hours of production. In a months time, you should be able to create 40 hours of new products, have 30 hours of writing time and driving traffic time, and 10 hours of content submission.

You obviously will repurpose a lot of the content you create into many formats, but look at what your business will look like in 1 year if you spend only 80 hours per month on your business. You should have a minimum of 12 ebooks, 12 home study courses, 3 to 4 coaching programs, 12 products, and 1000 emails in your auto-responder. This is what's possible by outlining your business first. This is what's possible by only spending 4 hours per day on your business.

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