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Sunday, December 2, 2012

How to Write a Return Policy - A Return Policy Example

Let's talk about how to write a return policy for a minute. As I established the other day, I'm selling my new product through ClickBank AND DigiResults. One of the reasons I went with DigiResults as well as ClickBank is because they put you the product owner in charge of refunds as opposed to say an affiliate like ClickBank which handles refunds and can go above your head to issue a refund of your product without your acknowledgement or awareness many times.

With DigiResults, you the product owner are in charge of granting or denying refunds on a case by case basis. Note that if you grant a refund, DigiResults will automatically handle the refund, taking the commission gained by both you and your affiliate, and will issue it to the customer.

It's important that you come up with and establish an official return policy and include at least the gist of it on your sales page while possibly linking to your complete policy on another page so that you can use that when necessary to back yourself up and safeguard yourself against any complaints which come your way.

You don't have to get all technical with legal mumbo jumbo when writing and detailing your return policy. Unless you're actively trying to trick your customer (in which case you'd probably want overly verbose language and legalize), keep it simple and outline the terms of your policy as I showcase in this return policy example.

Return Policy Example

"As mentioned on my purchase page, you are entitled to a full money back guarantee for 60 days. If at any point between the date of purchase and 60 days elapse the customer decides that they are dissatisfied with the product, they may apply for a full refund.

If applying for a refund, the customer must detail their reasoning for requesting the refund at which point the merchant has the opportunity and right to attempt to resolve the customer's complaint. If the merchant is unable to resolve the customer's complaints, then the customer will be issued their refund in full.

Requesting a refund at any point beyond that 60 day window voids the money back offer."

This return policy example is direct and to the point and clearly outlines the terms and details of the guarantee. The exact terms of the policy are entirely up to you the merchant, so while you can use your return policy to help motivate sales with language like "no questions asked", be sure to simply come up with terms which you feel comfortable with and be prepared to stick to them in the case of a dispute in case it comes to that as your return policy will play a role in deciding any disputes which arise.

How To Create A Brand New Product In The Next 3 Days Create New Programs For Your Sales Funnel How to Make an EBook Cover for Free Sending Personalised Greeting Cards How Creating Your Own E-Book Can Boost Your Online Revenue

Information Publishing - Is It for You and How Do You Create a Product?

Most people do not like the idea of working for someone else but that is what the majority of us do. You work hard and all you get is another day older and deeper in debt. Job security is at an all time low, and you could have no job at all tomorrow. People are looking at different ways to make money.

Many people think of starting a business as an alternative to working hard for an employer, but in all honesty, starting a conventional business in this current economic climate is a big risk to your investment. Even those who are looking at a franchise business are wary - anyway what is a franchise? To me it appears that you are basically buying another 9-5 job!

So is there any way that I can make money in these difficult times?

Information publishing is a good business choice for many people because it offers a relatively easy way to make good money by working smart, NOT hard.

The start-up costs are minimal. Write an e-book or guide and convert it into pdf format. Then you need to sell your product. For the beginner, writing sales copy can be daunting but you will get better with practice. If you have a good topic you may well be able to produce an audio CD or even a video/DVD, so you could potentially derive several products from one project.

I would suggest that novices list products on Amazon and/or EBay to start with as they have good user-friendly tools. You will also get a feel for whether there is a market for you product. If you find there isn't, you have only lost your listing fees which are minimal.

If people are buying your product, you may want to think about hosting your own website. Once again, hosting costs and registering a domain name are not expensive.

So, as you can see, information publishing is a legitimate business with very little start-up costs and minimal risk. If you take it slow and steady, it can really work for you. It does take time but it will definitely be worth it in the end.

If you have decided to try information publishing the next (and probably most daunting) hurdle is to find and produce an information product. Most people believe that it is difficult to create an information product. But it isn't if you follow a few simple rules:

Research: The first thing you need to do is find as much information as possible on your chosen subject. There are a myriad of resources, such as books, websites, articles, videos and other information products. If possible try to pick a subject you are passionate about as this will come across in your writing. Don't just think "how can I make money from this?" Focus on your subject and it will be reflected in your product.

Write: The next thing you want to do is get the information that is in your head onto paper as soon as possible. Don't worry how good or bad it is - just get it onto paper in your own words. During this process try not to do anything to distract yourself; don't look at your notes, don't try to edit your work. Perfection is your enemy here - don't worry about spelling, punctuation or layout at this time. If there is something that you don't know then just make a note to look it up. You can do all this later when you are editing.

Edit: Now that you have written you first draft, now is the time to go back and edit your work. You want to go through your product and start correcting spelling mistakes and grammar errors and looking up what you did not know. Take your time, this is very important.

Layout: Now that you have edited and corrected your product, you can start thinking about laying out your information product in the way that you want, adding graphics and putting the page together the way that you want your customers to see it.

Produce: Now you can produce your product. If you plan on creating a printed manual then you will need to print it. This could be done by yourself with a good quality laser printer to keep costs down but always use at least 100gsm paper. If you're creating an e-book it would be best to convert it into a PDF format. If you are creating an Audio CD you will need to record the content and produce the CD etc.

Remember that researching, writing and editing are very different processes and if you try to do them all at once you will hinder your progress.

Will this business make you a millionaire? Whilst it is true that a few people have made millions in the information publishing business, I don't think that everybody can become a millionaire so be realistic in your objectives - this doesn't mean that you have to aim low. If the question was: can this business secure your financial independence then the answer is a resounding yes! Just remember that in any business you will need to develop a thick skin and NEVER give up. This is the real difference between the successful entrepreneur and the rest. If a product fails to produce interest or sales, they just let it go and start a new one. This can be very difficult for the novice as they have probably invested a lot of time in their product and find it a personal slight if nobody is interested. But try to let it go and start a new product - this could be the one which will change your life.

How to Create Content for Your Information Product Quickly and Easily

You don't have to be a professional writer or speaker to quickly make an information product, especially if you are knowledgeable about the subject. The simplest way to create your content is to ask your buying audience. This is particularly simple to do if you already have a list in your target market, as all you have to do is to send out an e-mail survey. There are many online survey systems to use, and I have found that the majority are quite user friendly, but it is personal preference I think, so go to Google and search for "Online Survey Systems", and choose the best for you.

Most of them let you see your survey results tallied by the most popular entries first.

Even if you do not have a list to survey yourself, you can always use somebody else's by offering a commission or even giving them 100% for selling your info product to their list. Another way to find out what the biggest challenge is in your particular niche is to simply ask other people by conducting an interview with a relevant expert over the phone, or correspond via e-mail.

To finish your information product content all you need to do now is to make notes of your strategies,tips,tricks and techniques that solve the most pressing questions and challenges that your surveys and/or interviews have established to be the biggest challenges facing your target audience. A good number to aim for when devising your solutions is to go for approx ten specific challenges and come up with about three strategies, tips or techniques for each one. But remember always keep in mind that the majority of your clients will not need ALL of the information now, they may only be looking for a place to start, or for a solution to move them out of an area they are currently stuck in, and your information will help them do that. If they need to find out more they can always purchase additional information from you, and will be glad to do so if you are cultivating a good and trusting relationship with them.

So What Sort of Information Product is it Best to Create First?

For your first information product it is best to create a simple 20 to 50 page report, an audio CD or a workbook, and it is quite easy to create multiple products, without having to do too much extra work, once you have the first format complete. One of my favourite methods for product creation is to first do a Teleseminar or webinar and have it recorded onto a CD and transcribed into PDF format. This way you can have a one hour webinar turned into multiple products in a few hours. For example see how a simple one hour Teleseminar can produce the following:-

•A short PDF Document you can give away as a FREE report. •A CD Audio program for the front-end of your marketing funnel. •A detailed workbook to sell separately, or to include with the CD to increase the perceived value and therefore increase the price. •A sample MP3 Audio to place on your website. •An article created from the workbook to distribute to online ezines for traffic generation purposes. •A sample audio to be placed on video & audio distribution websites for traffic generation purposes.

This process can be repeated quickly and often so you can soon build up a library of information products that people will want to purchase, and of course once you have created multiple audio programs you can always bundle them together into a home study course for the back-end of your marketing funnel.

Remember the more different types of media you include in your information product, the higher its perceived value, and therefore the more you can charge for it.

Write a Book and Get Published: Why Kindle Publishing May Be in Your Future

Amazon's Kindle platform has made writing and publishing a book a breeze. Everything is in your hands. It's never been as easy to become an author. Let's look at why Kindle publishing may be in your future.

Here are the primary reasons.

1. Traditional (Also Known As "Legacy") Publishers Are Hurting

Margins are dropping throughout the industry. eBooks may, or may not, save traditional publishers. This means that at this time, you need to be wary of signing contracts with companies which may not be in business a year from now.

When a company winds up, it's a long process. After you've signed a contract, you've made a deal. It may be years before you can legitimately publish your book elsewhere if you're caught up in a company collapse.

Additionally, book publishers are mere shadows of what they used to be. It's hard to get a contract, and trying to get a contract can take years.

2. A Huge Market for Your Book: Millions of Keen Readers Own E-Reader Devices

The big benefit of eBooks is that you can read them on any digital device. You don't need a Kindle. I own a Kindle, but I prefer to read my purchases on my iPad, iPhone and computer, using Amazon's apps.

Most readers believe that they need a dedicated e-reader, but this just isn't so. As buyers become more comfortable with reading anywhere they choose, the already huge market will expand.

Interestingly, Amazon reports that sales of print books, both softcover and hardcover, have risen too. The eBook market isn't cannibalizing print, it's expanding the book market.

For me, and for many other writers, the huge market for eBooks is the primary reason we self-publish.

3. Publishing Your Books Is Simple on the Kindle and Other Platforms

New writers worry about formatting for e-readers, but it's simple. Basically, write your book in Microsoft Word, or any other word processor which can create DOC files. You need a couple of additional steps, these are described in Amazon's Help files.

For most books, formatting will take around half an hour, depending on the speed of your computer.

If you don't want to format your manuscript yourself, you can hire someone to do it very cheaply. Just email your manuscript, and you'll receive a beautifully formatted eBook in return.

4. Self-Publishing Is Profitable

The market's huge, which means that there's room for you, too. Top-selling authors are making millions of dollars. You may never reach these heights, but you can make a decent income, and most importantly, your book will be published.

If you want to write a book, the world has changed. Is Kindle publishing in your future? It's in mine.

How To Create A Brand New Product In The Next 3 Days Create New Programs For Your Sales Funnel How to Make an EBook Cover for Free Sending Personalised Greeting Cards

Info Products - How To Get Started

Trying to create your own info product when you've never done it before can be intimidating. There are all sorts of things to consider from the title, structure and content, to what format to choose - not to mention all the technical issues like recording, production, design, packaging and manufacturing. The good news is that since there are many different ways to put together an info product you can choose something simple and relatively easy to produce, like an e-course, e-book or teleclass, and as you get more comfortable with the process, you can make more sophisticated and comprehensive products. The first thing you'll want to do is pick a niche, then a topic within that niche, then a title for your product. If you're just staring out, the simplest and most basic information product you can create is an e-course. All you need is a word processor. When you're done, you can load it into an auto responder which will send out your course based on a specific input (like someone entering their name and e-mail address on your website), which is a great way to capture leads. If you like, you can make a multi-part course and deliver one part each day.

The next easy and fast product to put together is a teleclass.You can make money by charging to be on the call - and you can also record it and turn the recording into a product, which could be an MP3 download or a physical Audio CD. Many teleconference services offer a recording feature and will allow you to access the recording as an MP3, which you can then post on your website.

If you do any public speaking, each time is an opportunity to create an information product. Buy a lavaliere microphone and a small recorder (which stays discretely in your pocket) and at the end of your talk, you've got something that can be turned into a product. Be sure to start the recorder at least 5 minutes before going on stage (you don't want to be seen fumbling with the controls as you're being introduced, which would be very unprofessional). When buying a recorder, get one that has a mic input jack (not a "line input" jack) and a "hold" switch, which will allow you to lock out the controls after you've started the recording.

Recording yourself doing a live talk isn't ideal because you've got no-one monitoring the recording while it's happening, but it's better than nothing. Just make sure if you do choose this approach, that you don't touch the microphone while you're on stage because the noise that makes will most probably ruin the recording. A better situation is if you've been asked to speak at a seminar and the seminar promoter has paid a professional person or company to record the event. In that case, you can get a copy of the recording, which will (hopefully) be professionally done - just be sure to be clear with the seminar promoter in advance and make it part of your contract.

Another product that's relatively easy to create is a coaching program. Many people don't think of this as a "product", but the truth is that anything for which you can charge money can be marketed as a product. The technical part of product creation is what many people find intimidating, so having a few options that are simple, like the ones mentioned so far can be helpful. Another "non-tangible" product could be a seminar.

Once you get into the realm of audio and video products, the technical requirements increase. Audio is easier to work with (not to mention cheaper) than video, so it's a good idea to create a bunch of audio products first, before venturing into video. This way, you'll learn a bit about the production process and then when you start making video, many of the things you've already learned will be applicable to video production as well. One of the things I like the most about audio production is that (unlike video), you can't see where edits were made. If your audio editor is competent (or if you learn how to do it yourself), then the edits will be seamless and it will sound like there was no editing done whatsoever. If you're making a physical product, you'll end up with an Audio CD or DVD and if it's digital it could be an MP3 File (for audio) or MP4 File (for video).

As far as the content of audio & video products, you'll either be "live" or in a studio and either talking by yourself or being interviewed (or maybe you're interviewing someone else). You'll need to devote some thought to creating a catchy title, the structure of the content, the selling price of the product and the graphic design. Finally, you'll need to decide how many copies you'll need and whether or not to go for short-run duplication (for small quantities; i.e. 500 or less) or "replication" (for quantities over 500).

Whatever you choose, it's important to learn the process first so you know what you're getting into, and choose competent people to help you create your info products.

Create An Ebook - How This One Strategy Can Help Your Business

Create an e-book how this one strategy can help your business

Most people look at the idea of creating an eBook and instantly dismiss it from any real form of making money online. Others look at the idea of creating an eBook from an optimistic point of view and think that this is the greatest idea to generating income since sliced bread.

You see if you have the skill set to create your own ebooks, than you can really put yourself in a position to not only help anyone seeking information on the subject your writing about, but your also helping your business to grow at an exponential rate.

Ebooks are the number one type of information selling products online, and there is so much that you can achieve by creating one. Not only are they very accessible but they are extremely easy to assemble and you can write an eBook about practically any subject matter and gain an audience.

Let me explain in two different approaches how ebooks can instantly improve any business.

Creative Ways To Use an Ebook:

Well the most obvious way to use an eBook is to build a list. Ebooks are one of the most effective ways to build a list. Now your eBook do not have to be 100+ pages long or even 50+ pages long in order to be considered valuable. An eBook can be as little as 7 to 10 pages long these are considered Quick Reports that you can give away or sell for profit on your website or blog.

Experts have been building huge list for years using these quick PDF reports, that they'll give away or sell on their website. So let's take Network Marketing for example, let's say you've discovered a very effective way to recruit distributors into your MLM and you explained these skills inside of a 15 page report and offered it on your blog. This report will show anyone who's thinking of joining a network marketing company or even part of a network marketing company how to recruit at will. Now how many people do you think will download this report.

So for instance, if 50 people download this report, you've just collected 50 solid name and email addresses of people who directly want to learn what your teaching. Leads don't come any warmer than that my friend. Since now you've taught these people a valuable lesson on recruiting, what network marketing team do you think they are going to join.

Another example would be this. Let's say you just started you own Internet Marketing company, and you have been online trying to sell affiliate programs and products for quite some time. you've literally had no luck, I mean maybe a sale here or a sale there but no real substantial income. You suddenly realize you have a unique talent of teaching anyone how to create and monetize blogs or websites. This goes for anyone like large corporations even down to small business owners, if someone wants a website your their guy.

So you compile your skills, your special talents into an easy to use step-by-step how-to guide or eBook and decide to sell this guide to anyone who is wanting to learn how to do this. You write an article explaining you have this eBook for sale which will teach this, this and that and you realize all types of people want to know how to build their own site. Be honest with yourself if your reading this article don't at some point you want your own website if you don't already own one.

So you put your ebook, which only took a couple of days to create, you put in on your website for sale instead of some affiliate product and when you make a sale you get to keep all of your profit. And so 75 people buy. It's at a fair price of 37 bucks, but my friend, you've just netted yourself a quick 2775.00 off a 37 dollar eBook showing people how to assemble a blog or a simple webpage. Now this was just a quick illustration of what an eBook could do for your business, and so much more.

So you see, if you are running any type of online business and you haven't made the decision to create an eBook and incorporate ebooks into your marketing campaigns, you are really missing out on the pie my friend, and might I add that it is a really big piece of pie.